Digital Project Analyst


Melbourne, Victoria, Australia

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Job Posted: 23/07/2018

Job Category:

Marketing / Digital Project Manager / Coordinator

Job description:

The Digital Project Analyst will form a pivotal role in the digital team The incumbent will provide support to the Digital Channel Managers across various projects within a large program of work to produce maintain and align project schedules with business requirements project methodologies and processes The sucessful candidate will assist with end to end delivery of projects facilitate workshops with internal stakeholders develop web and mobile user experience (UX) requirements and prototypes and conduct split tests within the various product streams to ensure success and quality 7537 Innovation National Digital Manager (June 2018) McMillan Shakespeare Group Position Description
KEY CONTACTS Internal Group Digital Marketing Legal & Compliance Sales & Operations Business Systems & IT Commercial & BI External Digital Design and Development Agencies External Suppliers (as required) Version 1 0 June 2018 McMillan Shakespeare Group Position Description




Drive effective use of digital and website optimisation tools including users testing and research design reviews and agency liaison Support the Digital Channel Managers with increasing the website conversion rate Assist with updating content and assets across all websites of the MMSG suite of brands Liaise with relevant stakeholders and provide updates on relative tasks Optimising performance and conversion rates on the website as driven by data trends analysis consumer and market insights Identify website gaps through digital customer friction and exit points Sharing insights and recommendations with internal stakeholders to assist in formulating data driven decisions Measuring and tracking the online customer journey and recommending improvements to increase overall engagement rate Conduct competitor analysis benchmark capabilities and evaluate new market trends and online user behaviour to identify new optimisation opportunities 7537 Innovation National Digital Manager (June 2018) McMillan Shakespeare Group Position Description






Capabilities & Behaviours Proven record of delivering on objectives Proactive and self starter ability to work autonomously Exceptional attention to detail and organisational skills Proven ability to build and maintain strong stakeholders relationships Demonstrable problem solving skills Excellent verbal & written communication skills Sound planning and organisational capabilities Strong team player Exceptional time management Knowledge & Experience 2 3 years of digital marketing experience working in an agile environment Experience and knowledge of best practices in developing website and mobile front end development Proficient at creating high quality wireframes Experience working with web analytic and measurement tool Exposure to AB multi variate tools is highly desirable Confident in using Content Management Systems (CMS) and building landing pages An understanding of HTML and CSS will be highly regarded Knowledge of digital marketing automation platforms is beneficial Solid proficiency in Microsoft Office Word PowerPoint and Excel is desirabe Qualifications Qualification either in Marketing Communications or Digital is desirable
WORK HEALTH & SAFETY (WHS) The Company seeks to provide a safe and healthy workplace All employees have a duty of care to ensure a safe workplace in line with WHS legislation and regulation Employees are required to work within the Company s policies and procedures for WHS McMillan Shakespeare Group Position Description MMSG Team and Leadership Behaviours TEAM VALUES Above & Beyond Better Together Driving better customer experiences Collaborating often and early Exceeding expectations Enabling and empowering others Being courageous Teamwork Facing challenges together not alone Make It Count Own It Doing things well Being accountable Seeing the bigger picture Taking responsibility Getting it right Facing the brutal facts TEAM BEHAVIOURS CUSTOMER We know that our success begins and ends with the way we serve and treat customers We will design and run our Put yourself in the customer s business as though we were the customer shoes We will always act with honesty towards one another and HONESTY INTEGRITY AND in our conduct of the business We will have the integrity COURAGE and the courage to do the right thing raise issues to listen and face the brutal facts no matter what the Face the brutal facts circumstances We will always treat each other with respect and as we RESPECT would wish others to treat us All of us want the opportunity to contribute and learn in a safe and secure I ll do you no harm environment We will put the interests of MMS group ahead of our individual interests and those of our business units and TEAM functions We understand that our interests are best Put the group before yourself served by serving the overall interests of the group and in particular its staff customers and shareholders We will take ownership over even the most difficult tasks and situations We will not turn a blind eye We will OWNERSHIP AND URGENCY ensure the right outcomes are achieved and approach our I ll do it now work with energy and a sense of urgency but not impatience We will take responsibility for ensuring open and honest COMMUNICATION communication We believe oral communication builds relationships and creates clarity We will pick up the No surprises Circle the phone rather than send each other emails We will wagons punctually attend meetings We understand it is the amalgam of our skills as a team that will make us successful We will engage in conflicts CONFLICT of ideas to ensure the best decisions are made for our It s OK to disagree business We will not allow those conflicts to become personal