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Career Opportunities: Brand Manager - Beer (210334)


Sydney, New South Wales, Australia

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Job Posted: 07/09/2017

Job Category:

Marketing / Brand Management

Job description:


Brand Manager - Beer & Cider | Pinnacle Drinks


  • Exciting fast-paced role, in a leading retail organisation

  • 12 month fixed term contract

  • Work with a supportive, collaborative & fun team


About Us


As a business (Endeavour Drinks Group) we’re excited about our future, and we want you to be an influential part of it. Our business is rapidly transforming retail as we know it and we need our best people to drive us forward with passion, precision and ingenuity. Our family of leading brands is well respected and highly visible throughout Australia with each of them commanding a leadership position in their respective category.

Pinnacle Drinks manage our own and exclusive brands on behalf of the group.

As the Brand Manager (Beer & Cider), you will be responsible for:


  • Developing and implementing annual brand plans to build performance and equity for Pinnacle Drinks beer and cider brands. These plans cover both an analytical viewpoint of brand performance, portfolio and brand equity, while planning activity such as product launches, promotional activities, advertising, PR & events, as agreed with the Marketing Manager – Beer/Spirits.

  • Tracking results, conducting ad-hoc consumer research and managing on-going communication and relationships across the Endeavour Drinks Group organization.


About You


WOWpeople are great people. Whether we’re learning new things, seizing the initiative, or winning together our customers are at the heart of everything we do. If you’re the sort of individual who takes accountability and strives to always do the right thing for each other, our communities, our customers, and our business then we ought to connect.


To be successful for this role, you should have the following:


  • Post-graduate degree in Marketing, Business or Commerce

  • At least 5 years experience in marketing

  • Experience in the liquor market

  • Ability to think strategically and ‘outside the box’

  • MS Office in particular PowerPoint & Excel

  • Business Acumen

  • Excellent communication skills (written / verbal)


Although not essential, the following would be seen favourably also:


  • Beer, Retail, FMCG Experience


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If you have the energy, edge and ideas that will shape the future of our business for years to come then we want to hear from you!