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Career Opportunities: Digital Content Specialist (207253)


Sydney, New South Wales, Australia

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Job Posted: 01/09/2017

Job Category:

Marketing / Digital Production / Design / Content

Job description:

Digital Content Specialist | Passionate about Product


  • Market leading drinks brand, and part of Australia’s largest retailer

  • Attractive salary and benefits

  • Surry Hills location


About Us


BWS is the leading convenience drinks brand with over 1300 stores nationally. We pride ourselves on providing exceptional customer service to our customers and are passionate about the products that we sell.


As BWS is part of Australia’s largest retailer, joining BWS also allows you opportunity to explore career paths across the Endeavour Drinks Group, and wider also, the Woolworths Limited business.


Endeavour Drinks Group develops and offers our customers an exciting and ever-growing portfolio of Exclusive Brands. We are much more than a liquor store though, we are part of Australia's biggest retail group, Woolworths Limited, and have the most trusted food, liquor and general merchandise brands.


Reporting to the BWS Merchandise Manager, the Digital Content Specialist is charged with executing BWS’ digital content strategy, whilst bringing to life ‘digitally’, seasonal trading & supplier campaigns.

The role, whilst primarily focusing on producing, optimising and maintaining digital content to improve customer experience and increase conversion, also includes executing the site’s SEO strategy, reporting and identifying opportunities within the organic landscape and broadening BWS’ reach through User Generated Content (UGC) initiatives.


Responsibilities will include:

  • Onsite Content Production & implementation

  • Management of supplier & seasonal trading campaign’s

  • SEO analysis, including keyword research, to drive the implementation of optimised content & further refine the sites ongoing SEO strategy.

  • Enhancing BWS’ play within the UGC space, via leveraging third party platforms to drive these initiatives.

  • Maintain and optimise site search & navigation search, to ensure our online range is easily accessible & optimised based on the user's intent.

  • Apply UX principles to all parts of strategy and optimisation

  • Keep up to date with competitor and industry activity with trends in advertising, e-commerce, Liquor, and SEO

  • Use data to report on campaign related metrics for ongoing onsite optimisation

  • Manage internal stakeholders and external third party vendor relationships


About You


WOWpeople are great people. Whether we’re learning new things, seizing the initiative, or winning together our customers are at the heart of everything we do. If you’re the sort of individual who takes accountability and strives to always do the right thing for each other, our communities, our customers, and our business then we ought to connect.


To be successful in this role, you will have experience with the following:



  • SEO knowledge (including technical) & tools/platforms

  • Adobe creative cloud

  • Information architecture principles

  • Content management systems

  • Digital analytics & tools/platforms

  • Website optimisation & tools/platforms

  • UX and CX principles


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If you have the energy, edge and ideas that will shape the future of our business for years to come then we want to hear from you!