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Weight Watchers

PR & Social Manager

Weight Watchers

Sydney, New South Wales, Australia

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Job Posted: 02/01/2018

Job Category:

Marketing / Public Relations & Media

Job description:
  • Permanent role in Australia’s largest weight management company
  • Located in Ultimo, near Broadway Shopping Centre and public transport
  • High performing team and collaborative team environment

Weight Watchers Overview

At Weight Watchers, we inspire and guide the healthier choices that transform lives. We meet our members where they are and leverage the latest nutritional and behavioral science to help them eat healthier, move more, and shift their mindset. We are a purpose-driven organization and we understand how to create community and deliver personalized services to help our members throughout every step of their journey. We have more than 50 years of history and trust to build on, and we are leveraging technology, community, and behavior science to help more people around the world reach their goals. Our approach is science-based and evidence proven to help people lose weight and develop healthy habits to live life fully.

The Role

Key Accountabilities:

  • Lead development and implementation of a PR and Social Strategy that will dramatically increase engagement and brand consideration.
  • Lead the business to deliver breakthrough PR and Social campaigns which create ‘talkability’ and earn us a place on the daily news agenda, sometimes using research projects to feed Weight Watchers press releases with proprietary and compelling insights/data, understanding which stories will drive the greatest outcomes for the brand, and then working with Agencies to leverage the most appropriate channels.
  • Primary contact for damage limitation & reactive PR requirements. Must have proven experience in crisis and issues management.
  • Develop and implement effective PR and Social initiatives that leverage brand advocacy of successful Weight Watchers members and our Field of Coaches.
  • Understand business/media trends for relevant industry segments/products/competitors –Uncover and proactively leverage relevant news and social currency as it comes to hand including proactive sourcing of White Papers, desk based research and social listening.
  • Identify and work with Agency partners to establish and strengthen collaborative relationships with key journalists, spokespeople and influencers, to secure quality editorial coverage.
  • Manage and build key relationships across external agencies (extending to Publishing, Creative, Media) to ensure collaboration and co-ordination of all activities.
  • Provide effective measurement and evaluation for all PR and social activities, supported by insightful reports to the wider business
  • Facilitate spokesperson and community management training with internal stakeholders.
  • Budget Management

Key Skills/Competencies:

  • Ambitious with a real desire to make a difference for the business and the community
  • In-depth hands-on public relations and/or social media management experience (6+ years) that informs PR and social leadership to internal and external stakeholders.
  • Clear understanding of how to grow reach and community engagement via organic and paid strategies in social channels.
  • Outstanding leadership qualities with strong personal integrity and accountability.
  • Excellent strategic thinking and problem solving to deliver integrated solutions across media, social media, experiential, PR and content marketing.
  • A self-starter, with loads of initiative and follow-through.
  • Confident operator with ability to think and act quickly, in response to changing conditions.
  • Innovative and creative.
  • Impeccable attention to detail and quality control.
  • Ability to strategically prioritise tasks with clear delineation of accountabilities, based on an understanding of what activities will drive the greatest results.

Preferred Skills/Qualifications:

  • Tertiary qualifications in Communications, Marketing or PR

Ready to apply

Does this sound like the role for you? Please apply using the button below and ensure you include a cover letter along with your resume - applications will close at 5pm on Friday 19th January 2017.

Recruitment agencies – please note that Weight Watchers does not accept unsolicited resumes. We will not recognise an entitlement to an introduction or placement fee unless the agency has been engaged by a member of our Human Resources team for a specific position. At this time we are also not considering additions to our list of Preferred Supplier Agencies.

Job Ref:HT000048