GPY&R - Copywriter

STW Group

Sydney, New South Wales, Australia

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Job Posted: 19/12/2016

Job Category:

Media, Adv., Arts & Entertainment / Journalism and Copywriting

Job description:

Company Description

At GPY&R, we think you have two choices when you see an ad. You can walk away from it, or you can walk towards it. We make the kind of ads people want to get closer to. The ones people choose to spend some time with. The kind that don’t feel like you've been hit over the head with marketing. The rare ones that people actually like.

We make ideas for every medium (and quite often invent new ones) to get our message to the right people, in the right place, at the right time. We understand today’s advertising game and we love creating work that people genuinely like to engage with and share.

We have offices across Australia and NZ and represent in every discipline - brand architecture, campaigns, corporate design, activations, promotions, DM, CRM, digital, mobile, social, shopper marketing and very serious retail. We are part of a global network of 186 Y&R agencies. Y&R’s positioning is ‘The Global Boutique’ – we have the resource and the creative ambition of a global network, along with the care and local passion of a boutique agency.

Job Description

Responsible for the creation and execution of best practice concepts across integrated advertising campaigns. The work must reflect both each client’s individual brand and marketing objectives, and the specialism of the appropriate briefing team – Ideaworks or Y&R.

  • Create and execute concepts, including copy for all advertising channels on a blue chip client base and new business pitches.
  • Demonstrate business and brand understanding to effectively respond to client brief.
  • Senior standard of output in accordance with industry standard and ECD expectation.
  • Ensure the ECDs are involved with, and sign-off on, all creative work.
  • Work effectively across the agency including strategy, account teams and other creative partners including creative partner, digital, studio, production and the creative services team.
  • Ensure the delivery of projects through effective planning in conjunction with the creative services team.
  • Effectively brief external suppliers where required.
  • Manage the creation of copy across campaigns to the highest standard, with attention to detail and grammatical accuracy at all times.
  • Archive all work in progress on the Creative WIP in compliance with agency standard.
  • Ensure all work is created on time and with consideration of the budget, where specified.


  • Minimum 3 years experience
  • Keep in touch with the latest creative trends and techniques.
  • Understand and apply brand and advertising best practice across the breadth of each brief.
  • Understand and apply the agency process to create best practice.
  • Display strong concept development, copywriting and presentation skills across the broader team and with clients.
  • Work seamlessly with assigned AD and other teams where necessary.

Sought after behavioural attributes

Collaborate: Willingly and ably share thoughts and ideas openly with other people.

Communicate: Maintain an open, honest dialog throughout projects; lead and guide team members to deliver through effective communication and briefs.

Committed: It is expected that a commitment to a high standard of work is maintained.

Directive: Copywriter’s role is responsible for directing concepts across the broad internal team and supply chain.

Proactive: Go over and above set requirements to add value on jobs.

Intrinsically Motivated: Set and attain goals, inspire team performance.

Adaptable: Effective in communicating with people at all levels within our organization and those with which we deal.

Self Confident: Prepared to act on own judgment.

Self Controlled: Effective in high pressure situations.

Innovative: Initiate innovation with internal team and with clients.

Original: Willingness to generate new ideas.

Integrity: Behave with integrity at all times.

Flexible: Able to handle changing environment whilst maintaining focus on task at hand.

Accountable: Takes responsibility for his / her own project; sets an example across the broader team.

Empathetic: Able to impart an empathetic (not sympathetic) interaction in the creative process.

Compliant: Staff will act in accordance to the Policy and Procedures manual / Staff Induction manual.

Additional Information