Ideaworks - Senior Copywriter, Retail & Brand

STW Group

Sydney, New South Wales, Australia

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Job Posted: 19/12/2016

Job Category:

Media, Adv., Arts & Entertainment / Journalism and Copywriting

Job description:

Company Description

IdeaWorks are the experts in all things retail and shopper - in all forms and media.

We are a busy, fast-paced, high energy and fun agency that embraces today’s globalised, digitised, polarised and personalised consumer environment. We have global perspective with local understanding and credibility. We create impactful campaigns and memorable shopper experiences. We do it all wherever brands can engage with consumers and transactions can be influenced or made.

We are part of Y&R, one of the world’s leading, most respected communications organisations. A dynamic global network renowned for making effective, award-winning commercial creativity that consistently influences, delights and inspires.

Our ideas work in the ever-shifting space where brands, retail and shoppers meet. We drive the path to purchase and shape the retail environment. We mine the data for insights and devise the strategies for sales. We see the creative possibilities and make them happen.

Job Description

Responsible for the creation and execution of best practice concepts across integrated campaigns for Retail, Experiential and advertising campaigns. The work must reflect both each client’s individual brand and marketing objectives, and the specialism of the appropriate briefing team – Ideaworks or Y&R.

  • Cover six month’s maternity leave for the current holder of the role.
  • Create and execute of concepts, including copy for all advertising channels on an eclectic client base and new business pitches.
  • Senior standard of output in accordance with industry standard and ECD expectation.
  • Ensure the CD and ECDs are involved with, and sign-off on, all creative work.
  • Work effectively across the agency including strategy, account teams and other creative partners including creative partner, digital, studio, production and the creative services team.
  • Ensure the delivery of projects through effective planning in conjunction with the creative services team.
  • Effectively brief external suppliers where required.
  • Manage the creation of copy across integrated applications to the highest standard, with attention to detail and grammatical accuracy at all times.
  • Archive all work in progress on the Creative WIP in compliance with agency standard.
  • Ensure all work is created on time and with consideration of the budget, where specified.


  • Minimum 5 years experience
  • Keep in touch with the latest creative trends and techniques.
  • Understand and apply brand and advertising best practice across the breadth of each brief.
  • Understand and apply the agency process to create best practice.
  • Display strong concept development, copywriting and presentation skills across the broader team and with clients.
  • Work seamlessly with assigned AD and other teams where necessary.
  • Works as part of a broader creative team effectively; contributes to the overall department and company success.

Sought after behavioural attributes

Collaborate: Willingly and ably share thoughts and ideas openly with other people.

Communicate: Maintain an open, honest dialog throughout projects; lead and guide team members to deliver through effective communication and briefs.

Committed: It is expected that a commitment to a high standard of work is maintained.

Directive: Copywriter’s role is responsible for directing concepts across the broad internal team and supply chain.

Proactive: Go over and above set requirements to add value on jobs.

Intrinsically Motivated: Set and attain goals, inspire team performance.

Adaptable: Effective in communicating with people at all levels within our organization and those with which we deal.

Self Confident: Prepared to act on own judgment.

Self Controlled: Effective in high pressure situations.

Innovative: Initiate innovation with internal team and with clients.

Original: Willingness to generate new ideas.

Integrity: Behave with integrity at all times.

Flexible: Able to handle changing environment whilst maintaining focus on task at hand.

Accountable: Takes responsibility for his / her own project; sets an example across the broader team.

Empathetic: Able to impart an empathetic (not sympathetic) interaction in the creative process.

Compliant: Staff will act in accordance to the Policy and Procedures manual / Staff Induction manual.

Mentor: Recognise, encourage, respect and reward the junior team.

Additional Information