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Content Producer - Lifestyle (Syd or Mel)

REA Group

Sydney, New South Wales, Australia

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Job Posted: 05/10/2017

Job Category:

Marketing / Communications

Job description:
 
  • Join an ASX top 100 company and change the way the world experiences property
  • Experience a people first culture where YOU are our competitive advantage
  • We embrace diversity in all its forms AND are accreditation with White Ribbon

ABOUT REA GROUP

We are an Australian-based digital media company with a passion for real estate.
Our leading brand is Australia’s biggest property resource, realestate.com.au. We also operate the number one commercial property site, realcommercial.com.au, and have businesses that help property developers and other brands advertise with us. Whilst we live in Australia, we’ve also got ventures in Asia and North America, and have the vision of expanding our footprint further. Everything we do is driven by our purpose to ‘change the way the world experiences property’ – from product innovation to our international investments.
 
ABOUT THE ROLE

The Content Producer – Lifestyle sits within the Content team in the Media and Content Line of Business. The content teams – Lifestyle, News, Video and Social - work together to drive audience, experience and awareness. The role of the Content team is to inform and inspire through a rich and engaging content offering. We create an emotional connection with the realestate.com.au audience, enable conversation around property and the home, inspire our audience to dream big and entertain daydreamers at any and all stages of their property journey.  
 
WHAT YOU’LL BE DOING

We’re looking for a Content Producer (residing in either Sydney or Melbourne) who lives and breathes interior design, home décor and all things home brand. Do you know all the styling tricks from the cushion chop to the casual blanket ‘throw’?
 
The Content Producer – Lifestyle supports the Managing Editor – Lifestyle and Lifestyle team to implement and execute realestate.com.au’s Lifestyle strategy. You will be creating rich and engaging content every day, and optimising editorial to ensure maximum traffic and engagement.

The Content Producer – Lifestyle supports the Content Team in the following ways:

  • Develop engaging and appropriate Lifestyle content for a range of audiences, working with either a specific brief or by instigating and ideating original concepts
  • Ensure all content is SEO optimised, including keywords and integrated links to other on-site content
  • Daily creation of content, including writing, subbing, building and scheduling into realestate.com.au/Lifestyle
  • Interviewing experts in the home lifestyle space and identifying key opportunities for content partnerships and new story leads
  • Monitoring and regular reporting on Lifestyle content performance
  • Identifying commercial opportunities for content
  • Liaising with PR companies and other partners to create competitions and other opportunities for increased engagement
SKILLS & EXPERIENCE
  • 3+ years experience in editorial content production across digital, magazines and/or television
  • Preferred: Journalism or Communications degree
  • Knowledge of SEO best practices and writing for keyword environment
  • Experience using content management systems, WordPress preferred
  • Solid editing, sub-editing and proof reading skills
  • Keen eye for detail and superb grammar skills
  • Ability to work productively in a fast-paced and agile environment
  • Positive, can-do attitude and collborative approach
  • Excellent verbal and written communication skills
COMPANY CULTURE
What it’s like to work for us…

Knowledge, collaboration, connection and creativity are the currency at REA Group and we believe our competitive advantage comes from engaging the passion and creativity of each and every one of our employees.
Our people are our greatest asset. Without them, we would not be the successful business that we are today. That’s why we offer a range of benefits to ensure we hire and retain great staff.
 
BENEFITS WE OFFER
  • An annual reward and recognition program for staff who are kicking goals throughout the year
  • Onsite health and wellbeing programs, including boxing, yoga and meditation classes, a relaxation pod and weekly massages
  • A day off for volunteer leave, to ensure you have the opportunity to give back to your community.
  • An Employee Community Grants program to show you that we care about your community just as much as you do
  • Quarterly Hack Days so you can bring your ideas to life – see: http://hackday.realestate.com.au
  • Industry leading parental leave policy
  • Extra annual leave day for your birthday                
HOW TO APPLY
If you like the sound of us, then we think you should throw your hat in the ring. Please click Apply and make it happen!
 
While we take a look at your application, we encourage you to get to know us a bit more through our various social channels.