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Digital Insights Lead


Melbourne, Victoria, Australia

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Job Posted: 08/11/2017

Job Category:

Marketing / Market Research and Analysis

Job description:
Digital Insights Lead

Apply now Job no: R1010321
Work type: Permanent
Location: VIC - CBD & Inner Suburbs
Categories: Information Services, Marketing - Digital, Marketing, Information Services - Technical

Bupa is extraordinary. We are a world leading health & care group with over 18,000 people in Australia and New Zealand, and our purpose it to help people live longer, healthier and happier lives.  We're making a difference in health & care through our leading health insurance, our modern Dental clinics, Bupa Optical stores and our first Bupa GP clinics, with more on the way.  As well as personalised care at over 65 Bupa Aged Care Homes.

At Bupa our people are transforming and making a difference in the world of health & care.

About the opportunity

We are seeking an experienced and motivated digital leader to drive and mature the digital analytics capability across all areas of Bupa Australia and New Zealand, lead standards uplift in the digital analytics domain and be a catalyst for improved literacy amongst the Marketing team and stakeholders to drive performance and achievement.

The Digital Insights Lead is responsible for managing and mentoring a small team of digital analysts to work closely with other members of the Marketing team and stakeholders to harness data to personalise marketing campaigns, deliver a better customer experience and enable strategic insights.

You will lead the team translate the complexity of online data into easy to understand reports and dashboards and facilitate adoption and self-service by our business partners and marketing colleagues.

You will contribute to analytics strategy. You come from a place of possibility to push forward with unproven ideas while always taking your team and key stakeholders with you.

Your background

You will be inspired by the opportunity to work with a global leader in health care.

You are a collaborative and inspirational people leader with a focus on performance and achievement.

You have:

  • Experience in a similar role with exposure to Digital Analytics tools and frameworks.
  • Demonstrated experience with digital delivery cycles and methods including agile practices.
  • Used data to drive an optimisation program, supporting hypotheses put forward by stakeholders and successfully improving onsite conversion
  • Experience in providing insights for online campaigns across channels including SEO, SEM, Display and Social.

Join us

Bupa believes in hiring the best talent in the market. We are known for our vibrant, high performing and incredibly rewarding workplace, and we take pride in creating exceptional and meaningful work experiences, encouraging innovation, delivering award winning benefits to our employees and being involved with our communities.

Bupa has everything – growth, passion, results and a caring & supportive culture that surround a burning ambition and purpose that is the best in the world.

Find the purpose in your career!



Advertised: AUS Eastern Daylight Time
Application close: AUS Eastern Daylight Time

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