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CRM Marketing Manager

Abbott Australasia Pty Ltd

Melbourne, Victoria, Australia

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Job Posted: 09/06/2017

Job Category:

Marketing / Management

Job description:
      JOB DESCRIPTION: Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. An opportunity has arisen for an experienced and passionate CRM Marketing Manager to join our Diabetes Care Division on a full-time, permanent basis. The successful candidate will be responsible for developing and implementing world-class, successful, highly measurable CRM plans, as well as strategies and tactics to support entire consumer lifetime value including traffic generation, user acquisition, engagement & loyalty, in partnership with our APAC and Global teams. We are looking for candidates with at least four years of CRM experience gained at a country, regional or global level for a reputable consumer brand or a reputable agency. You must possess technical CRM and analytical competency and knowledge including CRM planning and tactical execution, Customer Lifecycle Management and cohort segmentation and data strategy experience across 1st, 2nd and 3rd party data. The main aspects of this role include: In partnership with APAC and Global, drive the planning and implementation of a world-class CRM platform and program in Australia Define/refine segmentation and testing strategies both within and across multiple digital engagement channels to ensure customer database is segmented effectively for targeted marketing activities to optimize marketing spend and maximize consumer revenue Create automated triggers based on customer purchase behaviours, as well as content for a user-friendly marketing learning agenda that is aligned to the needs of the business, the end user, and brand In partnership with Customer Experience Manager, develop Customer Journey Mapping analysing touch points with the organization and maximizing loyalty opportunities Define a holistic set of marketing metrics for Australia that allows for measurement and optimization at each stage along the path-to-purchase, in partnership with APAC. Report on these metrics through dashboard creation and internal communication of results and insights, and continuously optimize CRM program from these results and insights Work with business and technology stakeholders, service providers and agencies to gather functional and technical requirements and optimize day-to-day operations; ensure data meets functional requirements, system compliance and interface specifications working closely with corporate IT Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards Additional Consumer Marketing duties as needed; we are a quickly evolving company with a small and efficient team so be ready to pitch in wherever needed Skills/Experience required: Post-graduate or tertiary qualifications for Marketing Management, Quantitative Methods, Econometrics, Economics or Decision Sciences from a reputable university AGILE training with SCRUM/Kanban exposure Knowledge of Salesforce.com, Marketing Cloud, Synthesio (analytics), MS Dynamics and the Adobe suite is advantageous Exposure to digital media, social and on and offsite analytics Working knowledge of buyer behavior, path to purchase or decision science models Data-driven marketing exposure including use or knowledge of marketing technologies Experience in Medical Devices industry and/or working across markets would be an added advantage Strategic, organized, detail-oriented, and results-oriented, with the ability to work in a fast-paced and dynamic environment Abbott provides some fantastic benefits for our employees, these include: Reimbursed Flu Vaccination Discounted Healthcare Discounted Shares program Novated Leasing Awesome Superannuation Options Salary Sacrifice Options AND…..Lots, lots more To apply for this exciting opportunity, please click apply below or send a direct email to humanresourcesANZ@abbott.com Abbott is an equal opportunity employer We ask that recruiters respect our internal recruitment process and PSA panel, and refrain from contacting us, or referring candidates to this role.       JOB FAMILY:Product Management       DIVISION:ADC Diabetes Care          LOCATION:Australia > Doncaster : 666 Doncaster Road       ADDITIONAL LOCATIONS:       WORK SHIFT:Standard       TRAVEL:Yes, 10 % of the Time       MEDICAL SURVEILLANCE:Not Applicable       SIGNIFICANT WORK ACTIVITIES:Not Applicable