Corporate Membership Operations Lead


Melbourne, Victoria, Australia

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Job Posted: 11/07/2018

Job Category:

Sport & Recreation / Sports Management

Job description:


As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, and collaborate with partners, delight members, support clubs and so much more. While our roles may vary we are all united by a common goal, to leave the game in an even more extraordinary place.


ABOUT THE ROLE                                                                                                                                                                    

The position of Corporate Membership Operations Lead is responsible for overseeing the day-to-day management of the Corporate Sales Customer Services Team and the development of an outstanding frontline service and results focused culture.


The role will be the champion of innovative frontline customer engagement initiatives as well as efficient sales and service delivery for AFL Corporate Sales.  It will also liaise closely with key AFL & MSL departments to manage inventory and collaborate on broader event-based client engagement strategies.


Reporting to the Head of Corporate Sales, the Corporate Membership Operations Lead provides leadership to the Customer Services Team, including setting priorities, negotiating deadlines and ensuring tasks are completed in a timely manner.


Please note, employment in this position is subject to a satisfactory criminal history record check.



  • Promote a customer focused working environment of collaboration, cooperation, positive energy, respectful interaction, fun and teamwork
  • Work with AFL Membership Shared Services, AFL Ticketing and key Melbourne Stadiums Limited Departments to leverage existing internal and industry capability to develop best-practice membership strategies, processes and programs
  • Support the implementation of relevant, targeted member services to key member and client groups
  • Lead the development of a strong customer service culture around AFL corporate sales & stadium membership programs and customers
  • Develop and implement a customer service strategy, processes and capability for AFL corporate sales & stadium membership programs and customers
  • Undertake tactical outbound campaigns to increase membership retention and support acquisition activities
  • Manage accurate and timely sales order processing of using relevant CRM platform(s)
  • Development and execution of structured annual communications strategies and schedule that deliver relevant and engaging content to key customer segments



  • First class process management and enhancement capabilities
  • Customer centric with a history in delivering exceptional service experiences
  • Experience in executing business to customer direct sales and engagement campaigns
  • Proficient in utilizing and maximizing CRM systems for targeted communications and engagement campaigns
  • Demonstrated experience in team leadership and development





  • We believe in a Healthy Mind, Healthy Body and Healthy Workplace and our staff have access to an extensive Health and Wellbeing program
  • My Development – all employees have access to the AFL’s My development program which consists of on the job training, coaching and mentoring and formal learning.
  • AFL Staff Footy Memberships – easy access to the game, staff can share these with family and friends
  • My Benefits – staff have access to over 350 discounts with some of the biggest retailers and the AFL’s Corporate Partners


Applications Close: 25 July 2018